Biography
Dr. Fatima Hassan focuses on digital marketing and consumer behavior in emerging markets. Her work on luxury brand positioning in the Middle East has influenced industry practices.
Areas of Expertise
Digital MarketingConsumer BehaviorLuxury BrandingSocial Media Strategy
Education
Ph.D. Marketing
INSEAD
2012
MBA
American University Dubai
2007
Selected Publications
28 publications in academic journals and conferences
Full publication list available upon request. Contact the faculty member directly for research collaboration opportunities.