Marketing Analytics & Strategy

Program Overview

Become a data-driven marketing leader. Learn to leverage analytics for customer insights, campaign optimization, and strategic marketing decisions.

Key Highlights

• Hands-on analytics tools training
• Customer journey mapping
• Digital marketing optimization
• Marketing ROI measurement
• Industry case studies

Curriculum

Marketing Analytics Fundamentals, Customer Analytics, Digital Marketing Metrics, Marketing Mix Modeling, Predictive Analytics for Marketing.

Eligibility Requirements

Marketing professionals with 2+ years of experience. No prior analytics experience required.

Learning Outcomes

Data-driven marketing skills. Tool proficiency in analytics platforms. Certificate from IIMA.

What Our Alumni Say

Lisa Chen

Marketing Director • Noon.com

MAS 2024

“The Marketing Analytics program transformed how I approach campaigns. I now make data-driven decisions that have improved our marketing ROI by 40%. The hands-on tools training was exactly what I needed.”

Key Dates